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Bachelor of Business Administration – BBA

 

OVERVIEW

The Bachelor of Business Administration (BBA) degree program is a comprehensive undergraduate program designed to equip students with a solid foundation in various aspects of business management and administration. It provides a blend of theoretical knowledge and practical skills necessary to thrive in the dynamic and competitive world of business. In addition to fostering a strong foundation in business fundamentals, the Bachelor of Business Administration (BBA) degree program emphasizes experiential learning opportunities. These include internships, industry projects, and case studies, allowing students to apply theoretical concepts to real-world scenarios. Through these hands-on experiences, students develop critical thinking, problem-solving abilities, and interpersonal skills essential for success in today’s business landscape.

 

PROGRAM DISTINCTIVE FEATURES

The BBA curriculum is designed to give students a firm grounding in all facets of business to meet the needs of companies around the world.

  • Business analytics, decision sciences, an entrepreneurial frame of mind, and information technology (IT)-based education all feature heavily in the curriculum of a modern Bachelor of Business Administration (BBA) degree program.
  • A practical understanding of business and leadership in the real world, gleaned from a case study approach.
  • Industry immersion project to solve real-world clients’ concerns.
  • Creating and assisting startup ideas and projects.
  • Links between academia and industry.

 

PROGRAM OBJECTIVES

The program aims to equip students with

  • Corporate Decision-making Skills
  • Develop Interpersonal and Cognitive Skills
  • Innovate and become Business Leaders
  • Change Management Expertise
  • Develop confidence to take sustainability initiatives

 

CAREER PROSPECTS

  • Entrepreneurship
  • Bankers
  • Auditors
  • Project Management
  • Business Consultants
  • Financial Analysts
  • Operations Management

 

TEACHING PEDAGOGY

  • Program courses are taught by highly qualified academics and industry experts who are passionate about creating a supportive learning environment.
  • Active faculty engagement with students through interactive classes and out-of-class interactions facilitates student grooming.
  • Integrated curriculum blending theory and practice reinforced by industry exposure enriches learners’ experience.
  • Faculty research is focused on solving real-world problems through applied research which enhances students’ knowledge of critical issues and innovative solutions.

 

SPECIALIZATIONS

  • Human Resource Management
  • Marketing
  • Operations & Supply Chain Management
  • Accounting and Finance
  • Banking and Finance
  • Economics and Finance

 

ELIGIBILITY CRITERIA

45% marks in FA/F.Sc./A-level or equivalent

 

PROGRAM STRUCTURE

The degree requires a minimum 120 credit hours of course work including a thesis of a minimum 03 credit hours and an internship of 03 credit hours.

Scheme of Study

Program Duration                         

04 Years

Semester Duration

16 weeks + 02 weeks for examination

Course Load

15-18 credit hours (per semester)

A student can be enrolled for one course beyond the maximum limit, if:

1) If his/her CGPA is above 3.5

2) The student needs the course to graduate within the maximum duration.

Attendance

90 %

Total Credit Hours

120

 

BBA – MODEL ROADMAP

 

CategoryCodeCourse TitleCr. Hrs
Semester 1
Gen. Edu.HSS101Functional English3-0-0
Gen. Edu.MTH208Quantitative Reasoning 1- Probability & Statistics3-0-0
Gen. Edu.HSS103Islamic Studies2-0-0
Gen. Edu.CCL100Applications of ICT2-1-0
MajorMGT 101Principles of Management3-0-0
InterdiscipPAD 101Introduction to Public Administration3-0-0
Total Cr. Hrs.17
Semester 2
Gen. Edu.HSS108Expository Writing3-0-0
Gen. Edu.CCS207Quantitative Reasoning 2- Introduction to Data Science3-0-0
Gen. Edu.HSS104Ideology & Constitution of Pakistan2-0-0
Gen. Edu.HSS108Civics & Community Engagement2-0-0
MajorMKT 101Marketing Fundamentals3-0-0
InterdiscipSCW 101Introduction to Social Work3-0-0
Total Cr. Hrs.16
Semester 3
Gen. Edu.HSS109Social Sciences Elective: Principles of Economics2-0-0
Gen. Edu.PHY100

Natural Science Elective: Physics

Physics

2-1-0
Gen. Edu.PHL 101Arts and Humanities Elective: Introduction to Philosophy2-0-0
Gen. Edu.MGT201Entrepreneurship, Innovation & Technology2-0-0
MajorACC 201Financial Accounting3-0-0
InterdiscipIRR 201International Relations3-0-0
Total Cr. Hrs.15
Semester 4
MajorHRM 201Human Resource Management3-0-0
MajorMGT 202Introduction of Business3-0-0
MajorFIN 201Business Finance3-0-0
MajorECO 201Microeconomics3-0-0
InterdiscipDSC 201Fundamentals of Business Analytics (MS Excel or any other tool)2-1-3
Total Cr. Hrs.15 
Semester 5
MajorECO 302Macroeconomics3-0-0
MajorMGT 303Business Law3-0-0
Major

STA301

304

Research Methods3-0-0
MajorACC 302Managerial Accounting3-0-0
MajorMGT 305Management Information Systems3-0-0
Total Cr. Hrs.15 
Semester 6
MajorMGT 406Change Management3-0-0
MajorFIN 302Financial Management3-0-0
MajorBKN 301Principles of Banking3-0-0
MajorHRM 303Organizational Behavior3-0-0
MajorMKT 302Digital Marketing3-0-0
Total Cr. Hrs.15 
Semester 7
MajorXXX XXXManagement Elective I*3-0-0
MajorXXX XXXManagement Elective II*3-0-0
MajorSCM 401Logistics and Supply Chain Management3-0-0
MajorMGT 407Strategic Business Policy3-0-0
Field Exp.INT 401Internship3-0-0
Total Cr. Hrs.15 
Semester 8
MajorXXX XXXManagement Elective III*3-0-0
MajorXXX XXXManagement Elective IV*3-0-0
MajorMGT 408Project Management3-0-0
FYPPRJ 401Final Year Experiential Project (FYEP)3-0-0
Total Cr. Hrs.12 
Total120 

 

 

 

 

DomainCr. Hrs
General Education30
Disciplinary Major72
Interdisciplinary12
Field Experience3
Final Year Project3
Total120

 

 

Disclaimer:

  1. The minimum credit hour requirement for the award of this degree program as per HEC policy is 120 credit hours.
  2. This is the model roadmap and is subject to change at the discretion of the department.
  3. Tools/software/programming languages are subject to change at the discretion of the department.

 

Specialization / Elective Courses List
Banking and FinanceCourse Codes
Retail and Wholesale BankingBKN 402
Capital Markets and DerivativesBKN 403
Regulatory Framework of Financial InstitutionsBKN 404
Global Banking and International FinanceBKN 405
Central Banking FunctionsBKN 406
Fintech in Banking SectorBKN 407
Banking Theory, Law and PracticeBKN 408
Treasury OperationsBKN 409
Supply Chain Management 
Logistics ManagementSCM 402
Demand Planning and fulfillmentSCM 403
Advances in Production and Operations ManagementSCM 404
Decision Modeling in Supply ChainSCM 405
Special Topics in Supply Chain ManagementSCM 406
Supply Chain Design, Management and ControlSCM 407
Negotiation Strategies for Supply ChainSCM 408
Ethics and Corporate Social Responsibility in Supply ChainSCM 409
Finance and Accounting 
Advanced Management AccountingACC 403
Issues in Financial AccountingACC 404
Issues in Management AccountingACC 405
Seminar in AccountingACC 406
Financial Statement Analysis and ValuationFIN 403
Investment and Portfolio ManagementFIN 404
Islamic Banking and FinanceFIN 405
Derivatives and Financial Risk ManagementFIN 406
Human Resource Management 
Workforce DiversityHRM 404
Human Resource TechnologyHRM 405
International Human Resource ManagementHRM 406
Crisis and Conflict ManagementHRM 407
Human Resource DevelopmentHRM 408
Compensation ManagementHRM 409
Human Resource Information ManagementHRM 410
Organizational Development and Change ManagementHRM 411
Marketing 
Social Media MarketingMKT 303
Advertising and PromotionMKT 304
Cyber MarketingMKT 305
New Product DevelopmentMKT 306
Integrated Marketing CommunicationsMKT 307
Brand ManagementMKT 308
Service MarketingMKT 309
Industrial MarketingMKT 310

 

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