Sunnia Farrukh is the gold medalist of NUST Business School and Silver Medalist of Fatima Jinnah Women University. She has vast research experience and have publications in HEC recognized journals. Her approach towards teaching is not only on knowledge dissemination but also on knowledge discovery and creation. She believes that culture and institutions of Pakistan are unique hence organizational practices need to be adjusted accordingly, and her research experience and interest is also in ‘culture and institutions of Pakistan’. She has expertise in both positivistic and interpretivistic research approaches. She has also provided consultancy for human resource department creation which enables her to deliver the lectures equipped with industry experience. She is dedicated to work for professional development of students.